CRWDS · V1
EN·PT
On air · V1

streamers + brands, on air.

A campaign delivery and measurement platform connecting brands with livestreaming creators.

Today's unit is broken

An impression isn't attention.

Brands pay for billions of "impressions" that scroll past in less than a second — counted, billed, never actually seen. On a livestream, the viewer is watching. Present. For real minutes.

Traditional display CPM model
Counted as1 impression
On screen~0.4s
Actually read— unknown —
Livestream campaign viewer-minutes
Counted as421 viewer-min
On screen3h 12m continuous
Actually watched421 viewer-min
Brand portal

See spend land as it streams.

Brands and agencies launch campaigns, set budgets, and watch delivery tick up live. Every line item is reconciled and audit-ready.

  • Campaign builder, budget caps, pacing
  • Real-time reach & viewer-hours
  • Per-streamer breakdowns & exports
  • Branded tenant subdomain & login
Brand portal·Q2 hardware launch LIVE
Reach
0
▲ 12 last min
Viewer-hours
0
▲ live
Spend
€0
of €500 cap
Streamers
3 / 6
currently live
Reach — last 24h UTC 21:00 → 21:00
Live now
@northernlights·just chatting·421·€48
Streamer portal·@northernlights LIVE
Active campaign
Acme · Q2 Hardware Launch
Logo overlay · displayed 4× per stream
Accepted
Earned this stream
0.00
421 watching · 3h 12m on air · viewer-weighted
Lifetime on CRWDS
€342.80
Next payout
Fri · auto
Streamer portal

Stream as normal. Earnings tick up live.

Sign in with Twitch, accept a campaign, and the money lands on a schedule — not a negotiation.

  • Twitch OAuth · zero contracts to chase
  • Inbound campaign invites
  • Live earnings, viewer-weighted
  • Automatic payouts on close
Three-sided platform

One delivery engine. Two purpose-built portals.

Brand portal

Launch. Monitor. Audit.

  • Campaign builder & budget
  • Real-time delivery dashboard
  • Audit-ready reporting
  • Brand-tenant subdomain
Delivery
Engine
Streamer portal

Accept. Stream. Get paid.

  • Sign in with Twitch
  • Campaign invites & acceptance
  • Live earnings ticker
  • Automatic payouts
→ campaign · budget · reach viewer-hours · earnings · payout ←
Four things nobody else does together

The pieces that make it credible.

01·Real-time
Delivery measurement, live.

Reach, viewer-hours, and earnings update as the streamer broadcasts — not as a report two weeks later.

02·Deterministic
Earnings from a published formula.

Streamers see the math. Brands see the spend. No negotiation, no surprise invoices.

03·Multi-platform
One pipeline, every surface.

Twitch live today. YouTube in testing. Other platforms queued behind YouTube rollout.

04·Audit-ready
Provenance on every line.

Every campaign action, measurement, and payout is logged. Reconciled reports without spreadsheet work.

Open for business

Run a campaign in days, not months.

CRWDS is operator-onboarded in V1. We scope a first campaign directly with brands and agencies. Streamers join by invite.

crwds@goinghyped.com